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  • Victor Guadagno

We are all Producers

In today's world of digital social media, we are all Producers. There have been monumental changes throughout the history of media and digital communications. The first version of Photoshop was released in 1990, putting layout and design in the hands of artists everywhere. We no longer had to rely on big design companies and printing presses to tell graphical stories. In 1993 Adobe Premiere and in 1999 Final Cut Pro placed video editing in the hands of individual and small-scale production companies. With the advent of social media, the world of publishing has been turned over to the individual. Today, "increasing online presence" is the new priority for marketing and storytelling.

The days of the trusted news anchor are long gone and "Fake News" has entered our vernacular. It can be argued that the "trusted news anchor" was always a biased opinion, so perhaps nothing is new in the crafting of our cultural narrative. One of the primary objectives of ecomedia is the process of crafting a cultural narrative that is equitable and inclusive. We define ecomeida as the capacity for a social system to express itself, based on an ecological imperative". The goal of the Bordertown podcast is to create the framework to tell the story of central Vermont. We have included a particular bias, which is that of ecological design. We are using ecological principles to create the framework of our inquiries and the organization of our economic and social systems. It is our hope that the curation of our media will be represented of all living beings in central Vermont. We do indeed agree with the philosophy of thinking globally and acting locally, so we will musical guests and ecological experts from beyond our watershed. The conversations and questions we will address will be curated by a design process emanating from our public school system.

Ecomedia is the capacity for a social system to express itself, based on an ecological imperative.


Key ecological principles adopted by Bright Blue are (1) diversity, (2) interdependence and (3) self-organization. We aim to include all citizens of central Vermont in the conversation, as well as other living creatures. We believe that through a framework of curating guests and determining inquiries through our regional ecological design process, we will remove individual bias. Our design effort is contained within the upper Winooski River basin, and we are following ecological principles contained in Permaculture and ecological design to guide our design process. Guests and inquiries will be curated from this design process. Individuals participating in the design process will be regional students, and efforts will be taken to ensure participants represent a diverse range of our population.

It is our belief that building relationships in our community is our main priority. Through the ecological design process we hope to identify edge zones, and guilds of social activity. Our priority is hearing all voices and respecting and building relationships throughout our community. The conversations during our monthly podcast, and throughout the process of exploring regional ecological design in our watershed will help build connections between our community members. Strengthening the interdependence within our community will lead to resilience and the opportunity for all to thrive.

Finally we will prioritize the self-emergent nature of our social interaction. We intend to follow principles of natural systems to guide our interactions

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